Our concern for the environment Reasons to Filter your Water Chlorine: Links to our Health Water Filter Technologies			Water Filter Technologies Determining the best system is a simple matter of comparing the product’s performance to other alternatives. The performance of a particular water purification system can be easily verified by reviewing its Data Sheet which lists all the contaminants the system is certified to remove and to what degree. Some manufactures do not make this information readily available as it allows an easy comparison with other legitimate products. It is also important to look at the advantages and disadvantages of other products or technologies even though they are not leading brands; such is the case with reverse osmosis and distillation systems. Although none of the leading brands employ either of these de-mineralizing techniques, as their popularity has declined in recent years, there is an ongoing debate over the healthfulness of de-mineralized water vs filtered water with minerals. The benefits of drinking naturally balanced water with minerals vs demineralized water, just makes more sense. The simple fact that nowhere on this planet do we find naturally occurring de-mineralized water, should tell us that we were not meant to have it. In nature all fresh water contains traces of natural minerals like calcium, magnesium and potassium, which is what our body was designed to run on and what the Aquasana system produces. On a more scientific level, there are several very credible research reports and books that stress the more recent opinion that long term consumption of de-mineralized water can in fact be dangerous. Two very negative things happen when we consume water stripped of its natural minerals. First, because de-mineralized water contains more hydrogen it is an acid with a pH below seven. Any time we consume an acid substance our body will pull minerals from our teeth and bones to produce bicarbonate in order to neutralize the acid. Second, it has been proven that when our body fluids become more acid than alkaline the production of free radicals increase, causing increased cancer risks. Many studies suggest that cancer cells can only grow in an acid environment. This theory seems to be supported by the fact that around the world the areas where people live the longest, most disease free lives are in areas that have the most alkaline water (water with the highest mineral content). Reverse Osmosis and distillation were first developed over 40 years ago for the printing and photo processing industries, which required mineral free water. Because of the popularity and demand for home water treatment products many companies have marketed these products as "state-of-the-art” drinking water systems, which they simply are not. Distillation and reverse osmosis are not very effective at removing synthetic chemicals. Distillation removes things based on their relative boiling point. Virtually all-synthetic chemicals boil at lower temperatures than water and therefore are vaporized and condensed along with the water in a distillation process. Reverse osmosis removes things based on molecular size. Virtually all-synthetic chemicals are molecularly smaller than water and therefore cannot be effectively removed by reverse osmosis. In recent years pitcher and carafe style filters have emerged as low cost alternatives to tap water. Keeping in mind that any filter is better than no filter at all. These products are by far the least effective and the most costly to use. Pitcher and carafe filters are sold on the “Polaroid principal”… sell the camera cheap and make it up on the film sales. The result is the same with these pour through pitcher filters, lower quality at higher cost. Pour through filters have a very little effectiveness and low capacity because of the small size of the filter cartridges which should be changed often. They offer a slightly improved alternative to tap water, but they by no means can offer the quality, convenience and economy of the Aquasana System. Multi-media block filters, like the Aquasana system, utilize the benefits of activated carbon with several added advantages. A blended media is extruded or compressed so that the carbon and other media is in a solid form and can filter out sediment and cyst type organisms… like Cyrptosporidium and Giardia. This configuration also prevents water from channeling around the media. It is essential that in order to achieve the best performance, a multi stage process be used in order to remove the widest range of contaminates. The Aquasana drinking water enhancement systems will provide the highest quality water, better than any brand of bottled water, better than any other home filtration system. Aquasana is in-home water filtration made easy, effective and the most economical means of providing safe, healthy water for you and your family. Aquasana’s innovations use the most recent and effective technologies for truly healthy water. Through the development of “selective filtration” systems, Aquasana products distinguish between contaminants and trace minerals, to ensure the best quality water. Aquasana provides to you a variety of economical and convenient products using this advanced technology. Aquasana makes healthy water affordable and convenient. Their claims are supported by documented and certified performance data researched by outside testing associations. Certifications and approval has been received by: UL. (Underwriters Laboratory), NSF. (National Sanitation Foundation.), California Department of Health Services (the most rigorous certification entity in the world), and various other state certifications. Aquasana is the name to consider! In the long run, the lower cost / less effective systems can cost you more by the end of the first year due to higher per gallon costs, replacement filters and maintenance. Aquasana represents the very highest value of any home water treatment system. Water…because it’s so cheap we take it for granted, because it’s priceless, we shouldn’t