Our concern for the environment Reasons to Filter your Water Chlorine: Links to our Health Water Filter Technologies			Reasons to Filter your Water In this age of fast food, synthetic medicines and complex lifestyles we tend to over look the obvious. Our body is a water machine, performing millions of life giving tasks with each passing second, and in each of these synchronized miracles there is one primary ingredient…WATER! The human body is designed to run primarily on water and minerals. By weight our bodies are about 72% water, another 8% is a combination of chemical compounds and the remaining 20% are bone and solid tissue. From the most basic standpoint it is a common sense equation; if we are made up of 72% water, then naturally the quality of the water we consume will have a dramatic impact on our overall state of health. It’s a simple concept that can make a tremendous difference in the degree of health we achieve and maintain, but we have to let it happen by consuming an abundance of clean, healthy water. The fact is that today in our industrialized society we use over 75,000 toxic chemicals, and over 1000 new ones are developed each year. We have learned the hard way that any chemical we use will eventually wind up in the water we drink… there is no “new water,” our planet just keeps reusing and recycling the same water over and over again. Our water treatment plants are not designed to remove these synthetic chemicals, and as a result we find traces of health threatening contaminants in our public water supplies. If you spend 10 minutes on your local government website they will list most of the pesticides and herbicides that are being delivered into your home on a daily basis. They say that the levels are harmless, I feel that any level of synthetic or organic chemicals coming into the home, are way to many. The purity of our water is one of the most important factors in the prevention of degenerative disease. With the risk so great and the solution so simple… why take the chance? The World Health Organization and the National Cancer Institute both suggest, that most human cancer, perhaps as many as 90% are caused by chemical carcinogens in the environment. The one thing we know for sure about toxins in our drinking water is that the more we look the more we find. The causes of water contamination are numerous and range from agricultural run off, small and large industry waste, household and lawn chemicals and every thing in between. In the early 1900s, before chlorine, pesticides, herbicides and tens of thousands of other chemicals that we are now exposed to, the average person had a 1 in 50 chance of getting cancer; today 1 in 3 can expect to get cancer in their lifetime. H2O Filtering can help alter these statistics by addressing our water systems quality and the elimination of these know contaminates. In home water filtration systems is the easiest, most effective and most economical means of providing safe, healthy water for you and your family. “Some people think that bottled water is safer than municipal tap water, but there is no evidence to support this.” HealthCanada. “We say we’re intelligent, yet we use the water as a toxic dump.” Dr. David Suzuki. “Through relentless advertising, the Big-4 have turned bottled water into “North America’s most affordable status symbol”. Using images that evoke ‘activity,’ ‘health,’ ‘relaxation,’ ‘pureness’ and ‘replenishment,’ the bottled water giants dupe consumers into buying something that largely exists in an imaginary environment.” “The value of bottled water is more perceived than real.” Polaris Institute. (“Inside the Bottle”) “U.S. drinking water contains more than 2100 toxic chemicals that cause cancer.” Ralph Nader Research Group. “The one thing we know for sure about toxins in our drinking water, is that the more look… the more we find.” Natural Resources Defense Council. “We’re just water with enough thickening matter to keep it from running on the floor." Dr. David Suzuki “Weed killers were found in tap water of 28 out of 29 cities tested… the results of these tests reveal widespread contamination of tap water with many different pesticides at levels that present serious health risks… we estimate that 45,000 infants in these 29 cities drank infant formula reconstituted with tap water contaminated with multiple weed killers.” Environmental Working Group. “Drinking water plants are old and out of date, and water supplies are increasingly threatened and contaminated by chemicals and micro-organisms.” Natural Resources Defense Council. The plastics and bottled water industry have been very successful in misleading the public by stamping a logo on their product that is similar to the classic logo used for recycling. This logo features three chasing arrows in a triangle formation with a single digit in the centre. This logo has nothing to do with recycling. It is a sorting logo. It was designed to be deceptive, confusing, unclear and misleading. Polaris Institute. (“Inside the Bottle”) “Each day in America, about 30 cases of rectal cancer may be associated with THMs (chlorination by products) in drinking water.” Natural Resources Defense Council “As we pollute, we pollute ourselves.” Dr David Suzuki Water by the Numbers, 1 Liter of Aquafina bottled water costs $ 2.30 1 Liter of Municipal tap water costs… $ 0.00090 Cost Difference… $ 2.2991 “I would call that price gouging, wouldn’t you?” And the list goes on and on!